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Men's fragrance set to debut next month from Coty Prestige.
January 5, 2010
By: TOM BRANNA
Editor
Next month Joop! will introduce Freigeist (free thinker) within the Coty Prestige selective distribution network in Germany, Switzerland and Austria. According to Coty, Freigeist will match the sales volume of the first signature Wolfgang Joop men’s fragrance, approximately $30 million to $45 million. Unlike its oriental predecessor, however, which bowed in fall 2008, Freigeist is described as a fresher, floral, fougère. Sophie Labbé and Alienor Massenet of International Flavors & Fr...
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